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Saturday, April 06, 2019

Snapchat announces new AR features and camera search experiences

Snapchat announced new augmented reality and camera search experiences for creators, partners and snapchats.
https://www.technologymagan.com/2019/04/snapchat-announces-new-ar-features-and-camera-search-experiences.html
Snapchat announces new AR features and camera search experiences
In its first partner summit in Los Angeles on 4 April, the company announced the collaboration with new augmented reality (AR) tools, other social media and third-party applications, and a new advertising platform for snap advertisers.

Lens Snap is augmented reality product. Snapchat lens combines some of the world's most advanced Augmented Reality technologies with the unique creativity of the Snapchat Community. On average, more than 70% of daily active user services play or see with a lens each day.

For casual gamers on Snapchat, there is an online gaming platform called Snap Games. It will offer third-party games from platforms such as Jingua, Game Closer, Pickpock, Spree Fox and Zeptolab. Users can start playing games from the chat screen for free. Multi-player online gaming is not new on social media and Facebook is also available in Messenger and some other networks.

With 186 million active users worldwide and 11.15 million users in India, Snapchat still has a very limited user base compared to Facebook, according to the market analysis firm Statista, 2.27 billion global users by January 2019 and 300 million Indians There are users.

The scan snap has a camera search experience. Today, Snapchat Snapchat can "press and hold" the camera on the screen, which is to scan and unlock the viewfinder or the relevant experiences in the environment. unlock filters Scan special a snapcode and lenses,  products physical or barcodes to surface search results on Amazon, or listening to music to learn more about what is playing through integration with Shasam.

AR bar and scan

Presenting a new, integrated lens experience and additional, robust camera search capabilities on the snap platform. Will start work on "AR Bar" and "Scan" Snapchat soon.

The AR Bar is designed to make it easier than ever to find and navigate lenses and camera search experiences on snapchat on Snapchat. With AR Bar, for the first time, Snapchat will be able to create, scan, browse and explore all in one place.

There will also be a new scan button in the AR bar, which is designed to contextually relevant lenses and camera-based experiences designed with just one tap.

With a scan, through the lens, the relevant lenses created by the public community of snaps, which will be in the camera view, form a surface dynamically for the snapchat.

Lens studios and "landmarks"

Snap Lens Studio is a free, publicly available desktop app for anyone to create and distribute lenses on SnapThat. Lens studio packs snap state of art computer vision and graphics technology into simple templates for creators. More than 400,000 lenses have been created through the lens studio by the community of snaps, and those lenses have been played more than 15 billion times.

Today, Snap is updating the lens, which includes even more capabilities for building lenses, including hand tracking, body tracking and pet tracking.

For the first time, lens studios will include templates for all the new Landmark lens experience in the snap. These lenses enable experiences of augmented reality which can change the world's most prestigious sites in real time.

five locations for Template, including (London) Buckingham Palace, United States Capitol Building (Washington, DC), Eiffel Tower (Paris), Flatiron Building (New York City), and TLC Chinese Theater (Los Angeles) are available today for the creators . , And more to follow.

The snapchats that go to these physical locations will also be able to experience landmark-capable lenses starting from today.

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